How many times have you visited a landing page and had no idea what the product was?
There are a million beautifully designed pages out there. But most fail the simplest test: will visitors understand what you're selling in the first few seconds?
A landing page has one job.
Think of it like one of those annoying jugs we've all owned—the ones where liquid dribbles down the side and all over the counter. That jug has one purpose: pour. If it can't do that properly, it shouldn't call itself a jug.
Your landing page's sole purpose is to drive visitors to take action—buy, sign up, convert. If your messaging isn't crystal clear, you're losing users at the very top of your funnel.
Existing tools don't solve this.
Most landing page optimization tools are either too expensive for solo builders and indie hackers, or they focus on analytics and behavior—not whether your messaging actually makes sense to a first-time visitor.
Heatmaps show where people click. A/B tests require traffic and time. But none of them tell you if visitors even understand what you're selling.
Built for builders like you.
Unblur was born from the same frustration you're feeling. We built a simple tool that combines AI-powered best practice audits with real human comprehension testing—so you can finally know if your landing page passes the most critical questions:
- What is the product you're selling?
- How does it benefit the user?
- What do you expect them to do next?